You could say it was love at first sight, the day we got hooked on Maloja. And it wasn’t just the clothes, it was the lifestyle. Lorraine discovered the German brand while visiting her birthplace and an idea was born. Could we really pick up and move to a beautiful mountain town, walk to the chairlifts from our condo, and ski every powder day? It sounded like a dream, but it was the Maloja life. Love of nature, adventure, and wearing the coolest clothes on the planet. Mother and son team, Lorraine and Carter Rowand, were on board. One year later, after a re-haul of a former donut shop in downtown Ketchum, Idaho, the boxes arrived and Bavarian Soul officially became the first boutique in the United States to sell Maloja.