Ride Sun Valley
This past weekend, we joined top cycling vendors from around the world and set up a booth at the USA Cycling National Championships, part of the Ride Sun Valley Bike Festival. We met some really cool people, mostly custom bike builders like Ellsworth and Castle Frameworks, and mountain bike racers from all over the U.S.
Here’s a look at some of our women’s cycling apparel for both mountain and road biking below. We’re really excited about Maloja’s Summer theme, Alp Appeal (you can see it written down the blue longsleeve top to the left).
The Alp Appeal concept is inspired by a fascination with the Alps and the beauty of blooming mountain meadows. We can certainly relate in Sun Valley, living at the foot of Baldy and surrounded by the Sawtooth Mountains.