Alprausch combines classic Swiss tradition, with modern street and snow culture. We are so thrilled to be the only North American boutique carrying this brand. Family run, and based in Zurich, Switzerland, Alprausch’s goal is to share with the world all of the things that make their everyday lives so special. Their designers draw inspiration from the beauty of Switzerland. Their passion for modern fashion and quirky sense of humor can always be seen in their clothes.
When Lorraine visited the Alprausch headquarters in Zurich earlier this year, she had quite the experience meeting creator Andy Tanner. In the backstreets of the city, where no taxi driver knew the way, Lorraine eventually found a loading dock with a small sign that said “Alprausch.” Turns out, the loading dock is the front door, and after heaving her suitcase up a ladder, she climbed onto a platform and had arrived into another world. Andy greeted her amongst hay bales, collections of toy cars and motorcycles, shelves of superhero figurines, and a Kiss doll that sticks it’s tongue out when squeezed. Perched in a chair on top of an enormous alligator rug, with, if you can believe it, a bear fur rug on top, Lorraine came to understand what makes Alprausch so special.
To check out their website, go to www.alprausch.com
We are so stoked that our FLYLOW gloves have arrived! Three different styles include the Ridge Glove, the Oven Mitt, and the Tough Guy Glove. Check out this video to see how these gloves are triple hand baked with SnoSeal to keep you dry and use HEATRAC Thermal Insulation to keep you toasty. We couldn’t believe the oven they are using, either!!! Best glove of the season, hands down.
We recently updated our website to include a web shop! You can now check out our Maloja gear online and make purchases even when you’re not in beautiful Sun Valley. We’ll be adding new items every week as we work through our inventory and load it on the site. Go to www.bavariansoul.com to take a look.
Wake up early on a Saturday to ride 50 miles from Ketchum to Galena Lodge and back? Let’s go! The Sawtooth Century and Half Century ride benefits the Blaine County Recreation District, and we’ll do whatever it takes to get more trails. After a police escort through Elkhorn, we started the climb to Galena. This fully supported ride included brownies and pizza! No beers, though?! What’s up with that? Afterwards, we hung out at Bavarian Soul and downed a few beers from Johnny G’s Sub Shack across the street. Our Maloja cycling gear made for an amazing and comfortable ride…anyone else out there been riding in their Maloja? What do you think? Our community of riders is the first in the USA to get to test it out! See if you can spot us during the ride: http://adventurelaws.com/sawtooth_century_2011/.
This past weekend, we joined top cycling vendors from around the world and set up a booth at the USA Cycling National Championships, part of the Ride Sun Valley Bike Festival. We met some really cool people, mostly custom bike builders like Ellsworth and Castle Frameworks, and mountain bike racers from all over the U.S.
Here’s a look at some of our women’s cycling apparel for both mountain and road biking below. We’re really excited about Maloja’s Summer theme, Alp Appeal (you can see it written down the blue longsleeve top to the left).
The Alp Appeal concept is inspired by a fascination with the Alps and the beauty of blooming mountain meadows. We can certainly relate in Sun Valley, living at the foot of Baldy and surrounded by the Sawtooth Mountains.
We celebrated our 4th of July at the Hailey Criterium, sponsored by The Powerhouse, and watched local and team riders race for money and prizes. 60 laps around a city block…here we go!!!
Our friend, Josh Berry, won the Crit. Josh has huge goals of competing in the 2016 Olympics, and it was so cool to see someone we know win a local event. Stay tuned for this week’s Ketchum Criterium, part of the Ride Sun Valley Bike Festival!
Last week, we hosted a shop night for the Mud Honey’s! And let us be the first to tell you what a bad-ass group of women we got to hang with. Anytime you get Rebecca Rusch, Muffy Ritz, and India Wysong in the same room, you know it will be a great night! India Wysong, a local Sun Valley girl, started the Mud Honey’s cycling group to get more women involved in biking in the Wood River Valley.
The Mud Honey’s are a competitive crew who are more into encouraging each other than winning. That’s why the Mud Honey lifestyle is on track with the Maloja life–trails and bikes are fun, and that’s the way it should be! To support the Mud Honey’s or better yet, to become a Mud Honey yourself, check these girls out here.
Thanks for spending the evening with us and we’ll see you on the trail, girls!